1
After policy application
Measure the application and acceptance experience.
INSURERS
Reduce churn and increase customer trust with structured feedback
Measure customer experience after claims, policy changes and customer contact moments. Compliance-proof, fully automated.
No credit card · Live in 5 min
Insurer feedback flow
- After policy application
- After claim
- Before renewal
- After contact
- Churn signals
- NPS measurement
Connects with CRM, policy admin, BI, and customer portals
Average impact at insurers after 12 months
−12%
churn at renewal
Average after 12 months of active feedback measurement
+18%
higher customer satisfaction
NPS increase at insurers who actively measure
48h
faster complaint follow-up
From signal to proactive contact at low scores
240x
ROI on investment
Based on retained premium income
What is customer satisfaction measurement for insurers?
Customer satisfaction measurement for insurers is the automatic collection of feedback after claims, renewals and customer service contact. By measuring NPS per contact moment, you identify churn-prone policyholders in time and reduce the churn rate at renewal.
In the insurance industry, trust is everything. Customers take out a policy hoping never to need it. But at the moment they file a claim, the true value of the insurer becomes clear. A slow or impersonal handling leads directly to churn and negative word-of-mouth.
Yet most insurers still measure customer satisfaction with annual surveys or samples. The result is a delayed and incomplete picture. Problems only become visible after customers have already switched. NPS scores are reported to management, but the link to specific contact moments is missing.
Insurers who systematically measure customer satisfaction at contact moments see an average NPS increase of 12–18 points within the first year. Churn at renewal demonstrably decreases when churn-prone policyholders are identified early and proactively approached.
Measure feedback at the moments that matter
Automatically activate the right feedback flow while the experience is still fresh.
2
After claim
Evaluate claims handling and communication.
3
Before renewal
Flag churn risk before renewal.
4
After contact
Measure service and advice quality.
5
Churn signals
Detect dissatisfaction early with NPS segmentation.
6
NPS measurement
Benchmark loyalty by product and segment.
Connect with your insurance systems
Feedback Analytics connects to your existing stack via direct integrations, API, or webhooks.
CRM systems
Salesforce, Microsoft Dynamics, HubSpot
Policy software
Connection via datatable or REST API
Customer portals
Embed via API or iframe integration
Why insurers choose Feedback Analytics
Lower churn at renewal
Identify churn-prone policyholders early and proactively reach out before they cancel.
Faster improvement of claims processes
Real-time feedback makes bottlenecks immediately visible for continuous process improvement.
Insight per department and product line
Compare customer satisfaction at every level. Steer based on data, not gut feeling.
Feedback Analytics for other industries
Feedback Analytics for insurance brokers
More client retention and referrals for independent insurance advisors.
Feedback Analytics for staffing agencies
Measure candidate and client experience automatically after every placement.
Feedback Analytics for e-commerce
Automate customer feedback after every purchase and reduce return rates.
Read more
Measuring NPS for insurers
What is NPS, how do you measure it and what are good benchmarks for the insurance industry?
Feedback Analytics for insurance brokers
How independent advisors increase client retention with feedback automation.
All features of Feedback Analytics
From smart questionnaires to real-time dashboards and automatic flows.
Frequently asked questions
Is Feedback Analytics compliant with GDPR and financial regulations?
Yes. All data is processed in accordance with GDPR and the applicable regulations for the financial sector. We offer a data processing agreement and store all data on European servers. Audit logs are available for compliance reporting.
Can we measure customer satisfaction per distribution channel or product line?
Yes. You filter results by distribution channel, product line, region and period. This gives you insight at every level of your organisation and allows you to make targeted improvements per segment.
How do we integrate Feedback Analytics with our policy system or CRM?
Via our datatable connection you import customer data from any policy system or CRM. We also offer a REST API for direct integration. Triggers are configured based on status changes in your own systems.
How does Feedback Analytics help reduce churn at renewal?
By automatically sending a short satisfaction survey 4–6 weeks before the renewal date, you identify policyholders with a low score in time. An alert to the account manager triggers proactive contact, allowing you to restore the relationship before the customer cancels.
Can we offer questionnaires in multiple languages?
Yes. Feedback Analytics supports multilingualism. You offer questionnaires in Dutch, English, French, German and more — ideal for insurers also active in Belgium or other EU countries.
What is the difference between Feedback Analytics for insurers and insurance brokers?
Insurers measure customer satisfaction at scale: thousands of policyholders, multiple departments and product lines. Insurance brokers work with a more personal client base. Feedback Analytics is set up for both, but the use cases and integrations differ.
Ready to turn customer feedback into growth?
Start free with Feedback Analytics or book a demo to see which flows fit your industry.
No credit card · Free for up to 3 forms · Cancel anytime