1
After purchase
Understand why customers buy and what they expect.
E-COMMERCE
Reduce returns and increase repeat purchases with targeted customer feedback
Automatic feedback flows after purchase, delivery and return, fully integrated with your webshop. No manual work, direct insights.
No credit card · Live in 5 min
E-commerce feedback flow
- After purchase
- After delivery
- On return
- After support
- Review activation
- Repeat purchase
Connects with Shopify, Lightspeed, WooCommerce, Magento, and your CRM
Average impact for webshops after 6 months
−18%
return rate
Average after 6 months of active feedback measurement
+24%
more reviews
Through automatic review activation for promoters
+12%
repeat purchase rate
Via loyalty flows based on NPS segmentation
38%
average response rate
When sending 24-48h after delivery
What is customer feedback for e-commerce?
Customer feedback for e-commerce is the systematic collection of opinions after purchase, delivery or return. By automating feedback you measure NPS, return reasons and customer satisfaction, and reduce return rates while increasing repeat purchases.
In the competitive world of online retail, customer satisfaction is the difference between a one-time buyer and a loyal customer. Yet most webshops still collect feedback ad-hoc: a manual email here, a review request there. The result? Incomplete data, slow follow-up and missed opportunities.
Feedback Analytics connects to your order management system and automatically sends the right questionnaire after each purchase, at the right time. Answers are immediately translated into actions: an alert for low NPS, an automatic follow-up email for a return, or a review invitation for satisfied customers.
Customers who are actively asked for feedback place 23% more repeat orders. And reducing the return rate by 1% already yields thousands of euros in extra margin per year for an average webshop.
Measure feedback at the moments that matter
Automatically activate the right feedback flow while the experience is still fresh.
2
After delivery
Check satisfaction with shipping, packaging, and product experience.
3
On return
Discover return reasons and prevent recurring issues.
4
After support
Measure service quality and flag unhappy customers immediately.
5
Review activation
Route satisfied customers to Google or Trustpilot automatically.
6
Repeat purchase
Use segmentation to re-engage loyal customers.
Connect with your store and existing tools
Feedback Analytics connects to your existing stack via direct integrations, API, or webhooks.
Shopify
Direct connection via datatable or API
WooCommerce
Automatic order import after delivery
Lightspeed
Connection via datatable import
From feedback to revenue growth
Fewer returns
Analyse return reasons and route issues to the right team.
More reviews
Send happy customers to Google or Trustpilot while keeping detractors internal.
More repeat purchases
Use feedback segments to re-activate loyal customers with relevant follow-up.
Feedback Analytics for other industries
Feedback Analytics for staffing agencies
Measure candidate and client experience automatically after each placement.
Feedback Analytics for insurers
Increase NPS and reduce churn with automated customer satisfaction measurement.
Feedback Analytics for insurance brokers
More customer retention and referrals through smart feedback automation.
Frequently asked questions
Does Feedback Analytics work with Shopify and WooCommerce?
Yes. Via our datatable connection you import customer data from any platform, including Shopify, WooCommerce, Lightspeed and custom systems. After an order the feedback questionnaire is automatically sent at the moment you specify: right after purchase, after delivery or after a return request.
How quickly do I see results after activating customer feedback?
Most customers see feedback coming in within the first week. Statistically significant insights are available after 50-100 responses. A complete picture of your NPS trend usually takes 4-6 weeks.
Can I analyse feedback per product category?
Yes. You segment questionnaires by product category, order value or customer group. So you see exactly which categories cause the most dissatisfaction. Combine this with your return data for maximum insight.
How do I increase my response rate on feedback emails?
Send the feedback question within 24-48 hours after delivery, keep the questionnaire short (max. 3-5 questions) and personalise the salutation. Feedback Analytics offers A/B testing for subject lines and send times.
Can I automatically follow up on negative feedback?
Yes. Via automatic alerts you receive a notification directly when a customer gives a low score. You also set up an automatic follow-up flow that sends the customer a personal message, preventing negative reviews.
Is Feedback Analytics GDPR compliant?
Yes. All data is stored on European servers and processed in accordance with GDPR. We offer standard features for consent management, data export and deletion.
Ready to turn customer feedback into growth?
Start free with Feedback Analytics or book a demo to see which flows fit your industry.
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