Comparison 2026
Compare survey software
Which survey tool fits your situation? This guide helps you choose based on your use case, industry and technical requirements. We compare Typeform, SurveyMonkey, Google Forms and Feedback Analytics on the criteria that matter for B2B.
About this comparison. This page is published by Feedback Analytics. We have tried to be as objective as possible, but note that we are one of the tools compared. Information is based on public documentation and practice. Prices are indicative and may change.
Comparison table
An overview of five criteria relevant for businesses that want to measure feedback consistently.
| Tool | Ease of use | Automation | Industry focus | API | GDPR (EU) | Price |
|---|---|---|---|---|---|---|
Feedback AnalyticsThis tool B2B feedback automation for specific sectors | Yes | Yes | Yes | Yes | Yes | Free · Paid from €49/mo |
Typeform Conversational forms with strong design | Yes | Partial | No | Partial | Partial | Free · Paid from €25/mo |
SurveyMonkey Broad research platform | Yes | Partial | No | Partial | Partial | Free · Paid from €39/mo |
Google Forms Free basic option for simple surveys | Yes | No | No | No | Partial | Free |
"Partial" means the feature is available but not native or full. Prices are indicative (February 2026).
When to choose which tool?
No single tool is best for everyone. Below is an honest overview per tool of when it is and is not the right choice.
When to choose Typeform?
Good choice if
- You have a strong visual brand and want forms that match.
- You collect leads or surveys for marketing campaigns.
- You do not need automated follow-up flows or CRM integration.
Less suitable if
- You want to measure NPS or CSAT consistently from customer data.
- GDPR compliance is critical: data is stored in the US by default.
- You need automation based on CRM or ATS events.
When to choose SurveyMonkey?
Good choice if
- You run large-scale market research with statistical analysis.
- You have a large team collaborating on research projects.
- You need an extensive template library.
Less suitable if
- You want to link automated feedback flows to customer touchpoints.
- GDPR compliance is critical: data is stored in the US by default.
- You need industry-specific workflows for recruitment or e-commerce.
When to choose Google Forms?
Good choice if
- You need a simple, free solution for internal surveys.
- You already work fully in the Google Workspace environment.
- You do not need analytics, automation or integrations.
Less suitable if
- You want to collect professional customer feedback with branding.
- You need automation, alerts or CRM integrations.
- Data privacy and GDPR compliance are required.
When to choose Feedback Analytics?
Good choice if
- You want to measure NPS, CSAT or eNPS automatically at specific customer moments.
- You work in recruitment, e-commerce, SaaS, HR or another B2B sector.
- You want alerts on low scores and to follow up directly.
- GDPR compliance and EU data storage are required.
Less suitable if
- You need a one-off survey without further automation.
- You are looking for a tool for large-scale academic or market research.
Frequently asked questions
Which survey tool is best for B2B businesses?▾
It depends on your use case. For consistent feedback automation based on customer touchpoints, Feedback Analytics is the best fit. For one-off surveys or market research, SurveyMonkey or Typeform are better. Google Forms suits internal, informal surveys without further requirements.
Which survey tool is most GDPR compliant?▾
Feedback Analytics stores all data on EU servers and is fully GDPR compliant. Typeform and SurveyMonkey store data in the US by default, which creates GDPR risks unless you have additional contractual agreements. Google Forms is subject to Google privacy terms, which may be insufficient for some organisations.
What does survey software cost on average per month?▾
Most tools have a free tier. Paid plans start at Typeform from €25/mo, SurveyMonkey from €39/mo and Feedback Analytics from €49/mo. Price varies by respondents, users and features. Always compare for your specific use.
Which survey tool has the best automation?▾
Feedback Analytics offers the most extensive automation for B2B: surveys are triggered from CRM or ATS events, with automatic alerts on low scores and follow-up flows. Typeform and SurveyMonkey offer limited automation via Zapier but no native event-driven flows.
Can I try survey software for free?▾
Yes. All tools in this comparison have a free plan or trial. Feedback Analytics offers a free account to get started with feedback measurement. No credit card required.